View the schedule in a printable format.

Nov. 6—Thursday
Summit begins at 8:00 am

MORNING

9:30 am - Intro and Colorado Welcome
- Burt Rutherford, Senior Editor, BEEF Magazine

10:00 am - Opening General Session

– The long-term effects of rising costs on beef quality, demand and profit.

• Mike Miller, COO – CattleFax

– Positioning quality U.S. beef in the global marketplace.
• Paul Clayton, Senior Vice President, U.S. Meat Export Federation



AFTERNOON
12:00 - 1:30 pm - Lunch in the trade show

1:30 pm - Making COOL work for you

• Craig Morris, Deputy Administrator, Agricultural Marketing Service, USDA
  
• Tom Field, Executive Director of Producer Education, NCBA
  
- Sponsored by NCBA & USDA

2:30 pm - Producer Perspectives - Managing costs and product quality for profit.

Moderator : Travis Hoffman, Colorado Beef Quality Assurance Coordinator

• Alan Sears, Eaton, CO
  
• Art Brownlee, Ashby, NE
  
• Jerry Wulf, Morris, MN
  
• Mark Frasier, Woodrow, CO
  

5:00 pm - Trade Show and Gourmet Chef's Beef Reception - Sponsored by Elanco Animal Health

7:00 pm - "Twlight Session" – BEEF Recognizes Award Winners and Industry Leaders

• Trailblazer Award Recipient
• National Stocker Award Winner
- Sponsored by Elanco Animal Health & John Deere

Nov. 7 – Friday
Tradeshow opens and breakfast begins at 7:00am

MORNING
7:00 am - Breakfast in the trade show

8:30 am - Retail Panel: Balancing beef quality and price in the retail meat case.

- What consumers want
Moderator: Matthew Enis, Fresh Market Editor, Supermarket News

• Kelly Mortensen, Associated Food Stores, Inc.
• Randy Irion, Director of Retail Marketing, National Cattlemen's Beef Association
• Randy Ong, Director of Meat/Food Service, Sunflower Farmers Markets
- Additional speakers coming soon!

10:15 am - The 2008 Election - What the results might mean for the beef industry

Moderator: Troy Marshall, Contributing Editor, BEEF Cow-Calf Weekly

• J. Burton Eller, Senior Vice President - Government Affairs, NCBA
  
• Terry Stokes, CEO, NCBA
  

12:15 pm Lunch and Closing Session
- Benefits and acceptance of pharmaceutical technologies in beef production


• Alex Avery, Director of Research, Hudson Institute's Center for Global Food Issues

View the schedule in a printable format. .PDF